Greg Upah
 
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Sales Talks

SIX SECRETS TO WINNING PRESENTATIONS, EFFECTIVE CLOSES, AND THINK-ON-YOUR-FEET-TACTICS THAT SEAL DEALS.

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An excellent commentary on what it means to be truly customer focused.

— JAMES A.C. KENNEDY, FORMER CEO, T. ROWE. PRICE


 

Techniques that can enhance business and career success

These stories and tips can help any salesperson, in any industry, avoid the biggest pitfalls in sales presentations, including the no. 1 offense — worrying about yourself without understanding the customer! Discovering the true customer insights needed to succeed, continuously and confidently adapting to clients, and helping create products customized for them (and only them) is the holy grail in sales, and this book will help you find it. Order Now


You’ll use your highlighter a lot if you read this wonderfully practical, wise, and candid book full of valuable lessons on successful selling.
— Leonard Berry, University Distinguished Professor of Marketing, Texas A&M University

Why read Sales Talks?

This is not the first book on selling and presentation skills. And yes, some of the skills needed and stories told may be slightly similar to ones you might hear about in other books/articles/videos about presentations. But Sales Talks, written by someone who was evaluated and compensated on presentation success in investment management, gives a distinctive perspective and industry focus that make it valuable to not only those in similar roles, but provides focused story telling that teaches sales principles applicable to any industry. Order Now


Matching capabilities to a client’s needs is the key to producing successful sales. This insightful volume shows how to create just this kind of tailoring.
— Alan Andreasen, emeritus professor of marketing, Georgetown University

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ABOUT THE AUTHOR

Greg Upah draws from a wealth of sales and presentation experiences in academia, advertising, and financial services. He served as an Associate Research Director for the new business team at Young & Rubicam Advertising before becoming the Director of Institutional Marketing for the Asset Management Group at Merrill Lynch. Greg has successfully established relationships with major corporations and high-net-worth individuals around the globe.

Prior to his careers in advertising and investment management, Greg was a marketing professor at Virginia Tech and an adjunct associate professor at the Stern School of Business at NYU.

Greg graduated from the University of Notre Dame, and has a Ph.D in marketing from the University of Illinois. He has published articles in a variety of journals including the Journal of Marketing. He is currently focused on helping organizations improve their client presentation capabilities.


 
 

"An excellent commentary on what it means to be truly customer focused."

— JAMES A.C. KENNEDY, FORMER CEO, T. ROWE PRICE

 
 
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